Undecided Question

WOMEN: what do you think of guys who are highly into skin care and cosmetics?

i know most women like guys which take care of themselves but most guys do this by simply getting god hairstyles and facial hair combinations etc. What do women actually think of guys who are highly into skin care methods like facial masks, cleaners, moisturize? Does this come off as too girly to some of you? Perhaps it implies that the guy is not willing to get dirty and is more of a good face and nothing else?