Why r indians so stuck on appearance?

When I was young, mom told me that beauty is only skin deep, so as long as i was put together n carried myself well, I shouldn't worry about whether ppl thought I was pretty or ugly, because in the eyes of God, I'm beautiful. Fast fwd twenty years, n she's telling me to wear make-up, style my hair(always told me to loose weight), and she wants me to b a head turner. I look young for my age(due to having genes, n no gupe on my face). I comb my hair better than I did, but don't know any styles, I'm plain. I wear bright colors, that do contrast with my skin tone. ANd yeah, I'm learning to wear make-up. But why the urgency to make me over? All of a sudden, she cares about what ppl think when they look at me…she never cared about this b4, n always told me that as long as I'm dressed, modest n decent, I'm dressed well n shouldn't care what others think. Now she's flipped her tune n wants me to do the same.