Why isn't dark hair and pale skin a standard of beauty?

I'm saying this because lately I've seen a lot of girls dying their hair blonde or wanting their hair to be blonde when it's a dark brown. I have the pale skin and dark hair combination, and dark eyes and its natural so I can't do anything about it. I also get tired of constantly hearing that blondes are better and that a tan looks healthier. I think my features contrast nicely and I like to avoid the sun because I don't want to get sun cancer. :)

Does anyone else think the same?