Why is THAT the epitome of beauty nowadays? (points to weightloss ad) –>?

I really don't get it. Back then our moms and dads preferred to show off a head full of (alot) of hair, lots of red lipstick and dark eyeshadow and accentuate their derrieres with tight jeans. Nowadays, I'm forced to look at everyday a whole world and even internet advertisements (like that chick over there) are now painting their skin orange and maintaining their hair as greasy and fake as possible. My hairdresser friend even says it's obvious that the 'after' girl is wearing cheap-@ss hair extentions; and man! I'll bet she's the label crotch-level jeans and 20£ plain shirt type.

So, seriously, I seem to have missed a class that's now apparently convinced the world that it's the way to go. Have I missed the brain-washing session er what?