Why drink Ciroc Vodka by P. Diddy?

I have seen plenty of news as well as gossip outlets talking about Diddy and him telling Imperative Marketing that he did not want any dark skinned Black women in his V.I.P. section for New Year's Eve. I wonder what made him think this was a good idea. Discrimination while drinking? WTF? I guess he doesn't care that many of the people who drink Ciroc are African American, and yes many of them are dark skinned women. I don't get it because obviously his mom and other female relatives are dark, as well as his twin girls. I don't get it. I won't be drinking Ciroc anymore because discrimination is disgusting and he shouldn't make %50 of profits from the consumers he has discriminated against. What do you think?