Why does news and media outlets keep harping about race in politics?

In society I don't care if you are white, black, blue, green, yellow, or what ever color one is considered. I keep seeing stories about whites are racists, then I see the opposite that blacks are racist towards whites, and the list goes on and on.

Can't the average person see beyond a skin color and stereotyping?

Also what one considers racist I find no big deal because humans will be humans biased no matter what. The objective is to be tolerant and accepting.

Why does news and media keep focusing on "race" when there are more important topics to cover such as getting this dang economy back on track?