Should I dye my hair red?

My hair is naturally pretty much this color: http://www.marieclaire0o0com/cm/marieclair…

And my skin is kind of pale. I want to dye my hair a dark shade of red, something like this – http://www.loreal-paris.co.uk/img/l10n/p…

I want to do it myself, since I can't afford to go the salon right now. Is it safe to do it myself? Also, what brand of semi-permanent hair dye would you guys recommend?

Thanks for any suggestions.