Moms, skin products for your little ones (opinions)?

I am thinking about developing my own skin care line.

My skin care line is not going to be tested on animals and is going to be 100% organic as it is better for the enviroment and humans big and small.

As a parent, what would you personally prefer in a skin care line for your child? cost medium? ingrediants? purpose? (baby/toddler/child products will be : shampoo, conditioner, body wash, lotion, diaper rash cream and massage oil)

thanks!