Undecided Question

Isn't being attracted to light skin and thin features natural?

I don't know why this is seen as "brainwashing" or a result of colonization. My country, Ethiopia, has no history of colonization and YET the standard of beauty is straight hair and light skin (caucasoid features). Even many other countries that have no history of being colonized by Europe see light skin and those features as attractive and better. The only thing that is seen as unattractive in my country are colored eyes as it is a sign of evil omens. Anyways, the only place in the world where these features tend to be seen as unattractive is west Africa, I am guessing they are really just deluding themselves. Isn't it natural to be attracted to caucasoid features?