Undecided Question

Help a clueless guy with info on bathing and skincare products?

So I'm an just like any other ignorant guy, I don't know much of anything about all the bathing and skincare products.

But I've been working out lately and started to tone up. So I'm looking for other ways to really improve my appearance besides workouts.

I just use normal grocery store bar-soap like most other guys. From what I've been reading though, that just won't be enough anymore.

I know I need a body-wash that isn't bar soup. Also a facial cleanser. Any suggestions on which products for these are best? Also something to exfoliate my skin? Moisturizer? Are those separate products or something I get in my body-wash and facial cleanser?

I've tried figuring all this out, but walking down the wash and skincare aisles at the store and all I see is an ocean of products that all seem to say the same thing.

I'm completely secure with myself so suggest anything. I doesn't really bother me to walk down the beauty-care aisles like it does for some guys. Any help is greatly appreciated.