Do you guys think this is normal behavior for a somewhat-new ROOK PIERCING?

I got my rook pierced at Atomic at least a month or so ago. Nothing unusual happened in the initial healing process. It was red and sore at first and then it started itching and healing up pretty quickly. I never got puss or discharge. I clean it multiple times a day with a salt saline solution I bought at the shop, and I use mild soap in a hot shower. I never touch it or play with it. this is a few days after I got it done: http://photos-h.ak.fbcdn0o0net/hphotos-ak-snc3/hs148.snc3/17556_259468982875_723612875_3434282_608326_n.jpg

It RECENTLY just got thick and swollen I guess and I don't understand why it didn't do this initially. It's making me think I'm starting to develop keloids or something, which I'm deathly afraid of. I have a 6 gauge conch piercing so I understand that cartilage piercings are problematic and that mine is nowhere near being healed, but I was wondering if anyone had any input, advice, or thoughts. The fold of skin is very thick and swollen now and where the jewelry enters my ear, the holes appear to slightly raise up, which leads me to think keloid, but it's obviously not that bad yet. I just want it to heal good, with no scaring or keloids because I've been taking excellent care of it. please give me your input!
Rook as of now: http://i205.photobucket0o0com/albums/bb267/PerceptionsFail/Photo1122.jpg