Deciding to dye my hair at home, advice on colour and brand to use?

Well I’ve been wanting to dye my hair for some time now, and well I’m having trouble choosing the colour and the technique to use. I have tan/olive skin tone, with green eyes, and black brown hair.
What I’ve been thinking:

1.) The colour I want to dye my hair is like an auburn red, or like a red brown, and I’ve been thinking off doing peek-a-boo highlights in that colour, because I don't to go full head. Like so:
http://media.photobucket0o0com/image/lizzysbday111/hairfiles5/BURGUNDY%20and%20NATURAL%20RED/lizzysbday111.jpg

2.) My other option is to either do both copper and red highlights – some say it look trashy- but I think it looks nice.

3.) My third choice is to go for a light chestnut colour, but I don't know if it would suite my skin tone

Light chestnut, like so: http://www.marieclaire0o0com/cm/marieclaire/images/jJ/stealing-beauty-1108-3-medium-new.jpg

I want something that looks well blended and something hat sticks out but nothing over dramatic. So I don’t know whether I should get highlights or get a full head. Peek-a-boo highlights will be nice because I am kinda afraid of doing the whole head a lighter shade of brown because it may not come out right.
As for products, I was thinking of using Revoln Colorsilk, because it is ammonia free. However I have been reading review on their products and it seems that the colour fades quickly.
I need something hat won't fade fast, is AMMONIA FREE (definitely needs to be ammonia free).
So tell me what the best option is from the options above and please include the brands you think work well with my request, or suggest anything that you may have in mind. Also specific product colours would be greatly appreciated. So like what L’Oreal red would look best?

Thanks for your help in advance ^_^